Vol. 13 No. 1 (2019)

Articles

• An Exploration of Brand Biographies in India

  John Branch, Suhina Nath

  • pdf

• Marketing the Performing Arts: Efficacy of Web 2.0 Social Networks

  Linda Jane Coleman, Anurag Jain, Nisreen Bahnan, Douglas Chene

  • pdf

• A Comparative Study on Environmental Development and Issues between India and China

  R. Maheshvari, P. Santhi

  • pdf

• Two Aspects of Customer Participation Behaviors and the Different Effects in Service Delivery: Evidence from Home Delivery Services

  Yuna Murae, Bach Q. Ho, Tatsunori Hara, Yukihiko Okada

  • pdf

• End-user Satisfaction as an Impact of the System Quality, Information Quality, and Top Management Support, upon the Perceived Usefulness of Technology Utilization

  Nazief Nirwanto, Mardiana Andarwati

  • pdf

• Quantifying the Impacts of Technology Evolution on B2B Buyer’s Contract Length Decision in Technology Service Market

  Yingge Qu

  • pdf

• Experiential Learning Theory in Digital Marketing Communication: Application and Outcomes of the Applied Marketing & Media Education Norm (AMEN)

  Melanie B. Richards, Stephen W. Marshall

  • pdf

• DART Antecedents and Customer Loyalty Consequences of Customer Participation: An Empirical Study

  David Prócel, Jing Zhang

  • pdf

• Customizing the Knowledge Flow Across a Firm’s Internal Value Chain

  Nataly Jhannett Flores Marca, Yang Yang Zhao

  • pdf