Customizing the Knowledge Flow Across a Firm’s Internal Value Chain
Keywords:
Business, Internal Value Chain, Competitiveness, MarketingAbstract
An effective internal value chain for a firm is to gain competitive advantage, which a large set of resources circulate to add value to final products or service. Knowledge, as a key resource, can circulate across the internal value chain for a firm’s better performance. However, there is a lack of a systematic mechanism for a sustainable flow of knowledge across a firm’s internal value chain. We develop a customized procedure to ensure an efficient knowledge flow across the firm’s internal departments. Based on the literature review and best practices from the case study, a four-step customized procedure is outlined.
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Published
2019-03-03
How to Cite
Flores Marca, N. J., & Zhao, Y. Y. (2019). Customizing the Knowledge Flow Across a Firm’s Internal Value Chain. Journal of Marketing Development and Competitiveness, 13(1). Retrieved from https://articlearchives.co/index.php/JMDC/article/view/4517
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