Vol. 14 No. 1 (2020)

Articles

• The Impact of E-Commerce Firms’ Capabilities on Value Offering in the Online Shopping Environment

  Hui-chuan Chen, Szu-yuan Sun, Li-shan Chen

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• An Industry in Decline: Can U.S. Horse Racing Turn the Corner?

  David Lynn Hoffman, Debora J. Gilliard, Sally Baalbaki-Yassine

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• The Perceived Value of Marketing Techniques Utilized by NBA Marketing Directors

  Ronald Dick, Eric C. Schwarz

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• Key Components of Tourism Destination Development

  Janet Ratliff, Michelle B. Kunz

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• Country-Of-Origin (COO) Impact and Product Categories’ Evaluations: The Case of an Emerging Market

  A. Ben Oumlil

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• Alphabet Soup: Consumer’s Perceptions of Social Enterprise Terminology in Marketing Communications

  Brooke Reavey, Rafaela Guarise

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• The Making of a President Using Data Analytics and Social Media

  Ed Lindoo

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• Importance of Generational Corporate Social Responsibility Perspective: A Literature Review

  Megan Fixen

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