An Industry in Decline: Can U.S. Horse Racing Turn the Corner?

Abstract

Horse tracks once were at the height of their popularity when it was one of the few options for disposable income and use of leisure time. However, horse tracks have declined in popularity, have seen decreased revenue, an aging target market, and are less attractive to younger generations who are tethered to their cell phones. Given the increasing regulation, market trends, and decreasing revenues can the industry turn the corner to a better home stretch?