The Power Of Aggressive Missions in Social Entrepreneurship Ventures: Motivation, Measurement, and Even Redemption

Abstract

This study of eight social entrepreneurship ventures (SEV’s) suggests that they craft missions that appeal to a diverse group of stakeholders while allowing organizational insiders will focus on the worldchanging aspects that make work meaningful. It further suggests that organizations with more unique missions make a greater effort to measure results in addition to effort in pursuit of their change goals. There is also anecdotal evidence that a SEV, when faced with a crisis, will resist the urge to realign around safe core functions; and will instead double down on aggressive and risky world-changing goals.