From Social Entrepreneurship to Sustainable Entrepreneurship: Improving the value chain and marketing of Haitian chocolate

Abstract

Three friends built a scalable, sustainable, social business to help the Haitian farmers, their community, and economy. The case describes how three friends started a chocolate company by building a sustainable social enterprise. Running a business in Haiti takes time and patience, but they have created a sustainable impact as they expand to add production and packaging capabilities while offering ownership opportunities to the Haitian people. We will explain how the company’s strategy fits into the sustainability entrepreneurship model and how they have used this model to become a successful company that grows, produces, distributes, and sells Haitian chocolate.