Cancún, Emergent City: A Proposal to Apply the Balance Scorecard Model as a Method to Evaluate Sustainability and Quality of Life

Abstract

The concept of emerging city, introduced by the IDB, has allowed this institution to promote the evaluation of sustainability and quality of life through 120 indicators that measure: climate change and environment; integral urban development; fiscal and governance. The purpose of this work, in its first phase, is to propose the Balance Scorecard as a method to evaluate these indicators, plus the 32 tourism indicators of the researcher Ledger Brenner. The city of Cancun has a population of almost one million inhabitants, hosts almost 5 million tourists per year and shows an important economic and urban growth. This city requires sustainable growth that can be evaluated so that the parties that interact in its territory: citizens, authorities, tourism economic agents and tourists are aware of it. In the second phase of this research project, it is proposed to measure the 152 interconnected indicators to calculate a sustainability and quality of life index that can publish its results on a freely accessible platform on the web.