Vol. 15 No. 4 (2021)

Articles

• More Is (Not Always) Better: A Multi-Year Analysis of Advertising Effects on Ad Recall

  Kristen L. Sussman, Laura F. Bright, Gary B. Wilcox

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• Influential Article Review - On Instagram, Endorsers’ Digital Marketing Campaigns

  Shiloh Wilkes, Carmel Chapman, Lyndsey Mccall

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• The 8Ps Marketing Mix and the Buyer Decision-Making Process

  Lucinda L. Parmer, John E. Dillard, Jr., Ying-Chou Lin

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• Influential Article Review – A Subterranean Tourism Destination’s Immersive Marketing

  Bertram Fowler, Ciaran Martins, Rowan Poole

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• Gender-Based Drink Stereotypes and Consumption Intentions: A Study With the U.S. Millennials

  Musa Pinar, Ceren Ekebas-Turedi, Cigdem Basfirinci

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• Influential Article Review - Objective or Interrelated Strategies: Inbound Marketing vs. Outbound Marketing

  Malikah Holden, Latisha Salinas, Jonah Zhang

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• Women’s Role in the Development of Alternative Tourism Projects in Indigenous Areas in the State of Morelos, Mexico

  Norma Angélica Juárez Salomo

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• Navigating the Field of Contemporary Political Consumerism: Consumer Boycott and Consumer Buycott Vistas

  May Aung, Juan Wang, Xinyue Zhang

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• Capturing Micro-Expressions on Zoom: A Promising Sales Opportunity

  Oscar McKnight, Chris Mahar , Ronald Paugh, Jonathan Meredith, Josiah Moore

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