Vol. 17 No. 3 (2023)

Articles

• The Effects of Consumer Cultural Values on Ethical Judgment and Performance of Global Brands Among Young Consumers

  Angelica Bahl, Irina M. Romanova, Elena V. Noskova

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• Artificial Intelligence in Marketing Communication: Adoption Challenges and Opportunities Through a Lens of Cognitive Dissonance

  Melanie B. Richards

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• The Role of Social and Technological Predispositions in Participation in the Sharing Economy

  Doreen E. Shanahan, Cristel A. Russell, Nelson F. Granados

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• Exploring Consumer Demand in Women’s Professional Basketball

  Lauren M. Johnson, Hannah H. Bo

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• Do Products Labeled Retailer “Exclusive” Affect Consumer Behavior?

  Danny Upshaw, Doug Amyx, Anna Upshaw, Marcia Hardy

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• Gamification: A Practitioner’s Case in Building Brands

  Vane-Ing Tian, Oi Yee Katherine Wong, Tak Hung Barry Hung

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• Optimizing Salesperson Performance: A Flow Theory Perspective

  Subhra Chakrabarty, Robert E. Widing

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• The Notice-and-Choice Privacy Gamble: Game Theory, Consumer Agency, and Implications for GDPR

  Matt Hettche, Dae-Hee Kim, Michael J. Clayton

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• How Many Is Too Many: An Examination of Images in Electronic Word of Mouth

  Robert Zinko, Christopher P. Furner

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